CHALLENGE: Every car that Toyota produces has a different primary purpose and use. Because of this, every car has a different and unique target consumer. As part of this highly specific and diversified marketing strategy, Toyota must visually create an experience for each vehicle. To accomplish this, they need a highly skilled partner and dedicated team that can execute.
SOLUTION: From the car enthusiast’s Supra drifting around a raceway corner, smoke flying off the tires, to the outdoorsman’s Tacoma climbing sand dunes, to the family’s Rav4 on the next adventure, i4COLOR crafts immersive, experiential imagery. With the goal of showing consumers the experience their Toyota can create for them, the team enhances raw imagery of the vehicles. i4COLOR brings the environments behind each car to life and transforms images to make the car the hero. Their expertise in color mastery and correction ensures that Toyota’s vehicles are accurately represented and pop on both on LED and printed billboards.
Bringing consumers the car experience they’re looking for, no matter what medium