Strategy:

100% BRAND CONSISTENCY ON AND OFF THE SHELF (AND THE GRILL)

CHALLENGE: Since 1920, the Kingsford brand has been the gold standard in grilling. The company wanted to rebrand to communicate its diverse offerings tailored to consumer needs. They wanted the rebrand to be consistent and recognizable across all products, no matter where it was seen, both on and off the shelf. The brand team was excited about the new brand but concerned about consistency and print quality, so looked to i4COLOR for their technical expertise.

Technical Expertise

analyzing print proofs to make refinements

SOLUTION: i4COLOR’s experienced team worked with multiple print vendors with many different print materials to align colors across both coated and uncoated materials. They accomplished this through their internal proofing system in addition to analyzing print proofs to make refinements so that the end result was exactly as intended, every single time.

IMPACT:

Elevating the Kingsford gold standard brand consistently, no matter what the platform.

i4COLOR elevated the Kingsford GOLD STANDARD BRAND, to reach its full potential and CONSUMER IMPACT.

Brands are more than the products they make and the marketing they do. Brands are delivered by the people and actions behind them.
WE ARE COMMITTEd to THE BRAND.